August 25, 2015 – For all of the benefits of cloud phone solutions (and there are many, including scalability, flexibility, and mobility), there’s no avoiding the fact that many people remain somewhat skeptical of the cloud. Typically, those business leaders’ concerns revolve around a handful of key issues: reliability, security, control, and risk.
The truth, however, is world-class cloud phone solutions have largely eliminated those concerns, turning them into myth more than reality. Below, we’ll cover each fear and explain why the very best phone solutions give their customers a clear advantage rather than expose them to risk.
Fear #1: Cloud phone solutions are unreliable
The last thing any business needs is its phone system to go down when the sales team is working on a big deal or customers’ are trying to call in with questions. By using an on-premises phone solution, most executives believe they can avoid this problem altogether.
Why reliability isn’t a concern: Today, world-class cloud phone solutions have built-in redundancy and reliability at every level — from the circuit, to the data center, to the phones and the many different carriers. Whether it’s a catastrophic event or simply a downed circuit, the best cloud phone solutions have methods in place to proactively deal with issues before they have a chance to impact your business and are capable of surviving just about anything.
Fear #2: The cloud isn’t secure
When most executives consider switching to a cloud based phone solution, they initially start to picture everything that could go wrong. Outsiders could steal a phone and use it to hack into their network. Someone might listen in on their calls. And the biggest worry of all: Someone may tap into the system to make international calls, which would cost the business dearly.
Why security isn’t a concern: Sophisticated cloud phone solutions have firmware built into their phones that have unique digital signatures. These signatures can’t be re-written, which means nobody outside the network can hack the system to place, listen to, or disrupt calls. Additionally, they use SIP to encrypt signaling information. This means hackers can’t get authentication information from the call signaling to make their own calls or disrupt the VoIP service of the call.
Fear #3: Surrendering system control to someone outside the business
If something goes wrong with an in-house phone system, it’s usually the IT manager’s job to rectify the situation. Most IT managers like it that way because they can make changes when and how they choose, and proactively manage issues as they arise.
Why control isn’t a concern: While it might seem like a good thing to have total control over your phone system, passing off phone system management to a trusted third-party provider can actually save you — and your business — a significant amount of time. World-class cloud phone solutions give you the option to have total ownership over the phone system or to offload every step of phone system management to someone you trust. This means you can still manage tasks like adding new users, restricting access, or viewing call flow in real-time. If you’d rather not do those things, leading cloud system providers also offer exceptional total management support.
Fear #4: Am I making a bad decision?
This one is rather simple, but it’s a very real concern for many managers and executives. After all, if they make the decision to move their phone solutions to the cloud and it fails, then their reputation (and maybe their job) could be on the line.
Why failure isn’t a concern: Typically, companies approach cloud phone solutions with a misconception that a hosted solution will save them money, so they look for low-cost providers. This mistake is what often leads to failure. While it’s true that world-class cloud phone solutions won’t necessarily save you money, they will increase staff productivity, deliver deeper business intelligence, protect revenue streams, and ensure that you don’t lose your job over the decision to invest in them. So maybe world-class cloud phone solutions do save you money – in ways you didn’t anticipate.
Feeling better about the cloud?
Truth is, all of the concerns above are legitimate — but only if you opt for a budget cloud phone solution without an established track record.
Simply put, those low-cost providers aren’t able to deliver the features that businesses require. A world-class cloud phone solution, on the other hand, will provide everything your company needs (security, reliability, and control) and countless other features that make it simple to extract immeasurable long-term value.