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Network Services

The Benefits of SIP Trunking

Cost effective, easy to set-up and quick to scale…if you’re already sold on the benefits of cloud communications solutions, but aren’t yet ready to make the big leap, SIP trunking might be just what you’re looking for. SIP trunking is a great way to gain cloud benefits while maintaining control over your onsite communications solution. It blends the best of both worlds to reduce costs and support future growth. Here are four key ways that SIP trunking can add value when paired with your onsite business phone system:
  1. Improved Business Continuity

Onsite solutions require a direct connection. If something happens to that connection, your system goes down. With SIP trunking, your business phone system gains built-in redundancy with access to multiple carriers so if an outage does occur, your call quality and uptime won’t be impacted. Top SIP trunking providers invest a lot into their network to ensure automatic failovers if a hardware or carrier issue should arise.
  1. On-Demand Scalability

When your business grows, you’ll likely need to add phone lines. If your current phone system uses analog technology that means one phone number per line. As your business grows, you’ll have to forecast adding new lines in advance to prevent capacity issues, plus invest a lot of time and money into physical space and installation management required to turn up additional lines. With SIP trunking, your technology can grow with your business without incurring extra costs. Call capacity can be increased on-demand to support unlimited concurrent calls, while ensuring you never pay for more than you need.
  1. Pair with Unified Communications Solutions

SIP trunking isn’t just compatible with your PBX – it can also be leveraged with other communications solutions such as UC. SIP trunking plays nicely with a variety of onsite and cloud solutions to deliver a seamless experience that can work with your current business phone system or systems you may be considering for the future.
  1. Easy Implementation & Management

A new SIP trunking solution can be deployed within 30-60 days – or even a few weeks depending on the scope of the project. Because SIP trunking installation is handled behind the scenes primarily by your trunking provider, you will be able to get up and running without any disruption to your business. Once you’re up and running, adding trunks is as a simple as contacting your vendor. Plus, if your vendor offers other communications solutions, you’ll have one point of contact for all of your communication needs.

Network Services

What is SIP Trunking?

Business demands are constantly changing. Between employee fluctuation and seasonal changes, it’s hard to not overspend on telecom. Analog technology or digital lines require additional wiring and installation if you want to scale and can quickly put a hole in your pocket. SIP trunking, on the other hand, has gained popularity over the years as a replacement to traditional “hard lines” due to its ability to scale on-demand and deliver rapid savings. SIP trunking is a way to deliver voice and media over the Internet. If your phone system or PBX (Private Branch Exchange) – can connect to the Internet and use the SIP protocol to make calls over the Internet, then SIP trunking can be a means of delivering high quality, reliable digital voice services for your business without the cost of additional hardware.

What SIP Trunking Can Do for You

There are many benefits associated with SIP trunking, but two of the biggest are the cost savings and flexibility it offers to support business growth. If your current business phone system uses analog technology, that means one phone number per phone line… a costly option in terms of dollars spent, physical space needed and installation time required. While digital lines offer a better alternative (1 wire/T1 = 24 channels), a T1 line can be expensive. Plus, you still need the physical space and time for your local phone company to install it. And while T1s can handle more capacity than an analog line and provide better quality over long distances, once you reach that capacity, you have to install another T1. So once again, cost and the ability to scale quickly become issues. So what’s a fast-growing or seasonal business to do? Enter: SIP trunking. It speaks directly to a growing business’ need to keep costs down while quickly scaling to meet demand. With SIP trunking, a call is routed using signaling information so your phone system knows where to send it. There is nothing additional to configure at your end, provided you have the aforementioned connection to the Internet and SIP-compatible PBX. Plus, capacity can be quickly scaled to handle increased call volume as your needs change. Now that you’ve got the facts, learn more about how SIP trunking can help your business grow.