Better Customer Experiences
Creating Better Customer Experiences One Call at a TimeMarch 7, 2016 – If you make money using the phone, then your phone system needs to be a business enabler, not an inhibitor. Your prospects must be able to reach you in a timely manner. Your customers need to find you wherever you are, at the front desk, in a meeting or outside the office. That’s how you want to serve your prospects and customers. That’s how they want to be treated. Here are two ways an onsite phone system can better enable how your customers do business with you by eliminating latency and enhancing reachability.
Eliminating latencyWhen a customer or prospect calls your company and the phone rings endlessly without being picked up, or it goes to a general mystery voicemail box, they may question how capable your business is. You want to give the impression to current and potential customers that you can serve them the way they want to be served, whether your business is big or small. Phone system latency is sometimes referred to as the, “mouth to ear” delay. It’s based on:
- The number of rings it takes for someone to answer the phone
- The number of transfers that are required to find the right team member
- The phone connection itself if it’s choppy, breaks up or has echoes