Network Services

Savings & Growth: SIP Trunking

What is SIP Trunking?

Business demands are constantly changing. Between employee fluctuation and seasonal changes, it’s hard to not overspend on telecom. Analog technology or digital lines require additional wiring and installation if you want to scale and can quickly put a hole in your pocket. SIP trunking, on the other hand, has gained popularity over the years as a replacement to traditional “hard lines” due to its ability to scale on-demand and deliver rapid savings. SIP trunking is a way to deliver voice and media over the Internet. If your phone system or PBX (Private Branch Exchange) – can connect to the Internet and use the SIP protocol to make calls over the Internet, then SIP trunking can be a means of delivering high quality, reliable digital voice services for your business without the cost of additional hardware.

What SIP Trunking Can Do for You

There are many benefits associated with SIP trunking, but two of the biggest are the cost savings and flexibility it offers to support business growth. If your current business phone system uses analog technology, that means one phone number per phone line… a costly option in terms of dollars spent, physical space needed and installation time required. While digital lines offer a better alternative (1 wire/T1 = 24 channels), a T1 line can be expensive. Plus, you still need the physical space and time for your local phone company to install it. And while T1s can handle more capacity than an analog line and provide better quality over long distances, once you reach that capacity, you have to install another T1. So once again, cost and the ability to scale quickly become issues. So what’s a fast-growing or seasonal business to do? Enter: SIP trunking. It speaks directly to a growing business’ need to keep costs down while quickly scaling to meet demand. With SIP trunking, a call is routed using signaling information so your phone system knows where to send it. There is nothing additional to configure at your end, provided you have the aforementioned connection to the Internet and SIP-compatible PBX. Plus, capacity can be quickly scaled to handle increased call volume as your needs change. Now that you’ve got the facts, learn more about how SIP trunking can help your business grow.


Jeff Becker

Developer, Designer, Copywriter, Marketer. Connecting clients via original digital content & events to the tech world. Whether I’m chasing a tornado, flying an airplane, planning the next executive event, or designing our next customer facing media, you always have to stay one step ahead. What's next?