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How The Cloud Can Improve Business Communications

Article by ATI Partner Fernanda Elizalde, Marketing Communications Associate – Nextiva

Communication is a critical aspect of business operations, whether your customers are collaborating with fellow employees or seeking new clients. The cloud has changed the way businesses communicate, as an innovative solution which is transcending communications. Flexible cloud-based solutions enable employees to communicate regardless of their geographic location.

Technological advancements have improved productivity and lowered operational costs, allowing greater productivity in the workplace. The ability to access communication tools from anywhere in the world can be leveraged to great advantage, especially in a constantly evolving business landscape. By failing to capitalize on the proficiency of cloud technologies, customers run the risk of getting left behind. This underlines the importance of cloud-based solutions.

But how exactly can the cloud improve business communications? If you’re curious about the specifics, fortunately you’re in the right place.

Here are some of the top ways the cloud can improve business communications:

Master Remote Working

Work environments once relied on everyone being in the same location, which was restrictive in relation to expansive goals. In today’s business culture, it’s impossible to grow in this environment, especially when working across different time zones. With cloud computing, efficiency is enhanced because employees can work from anywhere in the world. This creates a level of convenience which makes for a happier, more productive staff. The ability to work remotely creates freedom and flexibility, while reducing the costs associated with buying fixed assets. Companies can also hire from a much larger talent pool. Cloud communication services also facilitate audio and video conferencing, essential for the growth of modern businesses.

It Costs Less Than Premise-Based Solutions

The cloud will change your customers approach to expense management, which will ultimately improve their bottom line. Companies conventionally needed to acquire phone systems upfront, but cloud systems are paid for on a month-to-month basis. What’s useful is they only pay for the services they need, meaning they won’t accrue costs on communication channels which are not used. By not needing to purchase hardware and other devices, they’ll reduce replacement costs significantly. Instead, they can focus on upgrading features which benefit their organization the most, with access to the latest and greatest software.

Employees Can Work On Multiple Devices

Information stored on the cloud can be accessed from any device that can connect to the internet. Organizations can consequently capitalize on the benefits of working from mobile devices, which include greater mobility, flexibility, and convenience. With mobile providers offering faster internet connections, employees are afforded the luxury of communicating on the go, enhancing access and efficiency tenfold. Key business processes can be executed with ease, with real-time communication that’s important in today’s fast-moving society. Employees are not required to use specific devices, allowing collaboration within a business network from tablets, smartphones, or desktops.

Gain a Competitive Edge

Small organizations can compete with bigger companies if they leverage cloud communication methods. They can scale up operations quicker than ever before, without being held back by costs. Small businesses can gradually increase their cloud usage over time, depending on budget and scale of growth. With a self-sufficient communication service like the cloud, small businesses don’t need to worry about the expenses associated with hiring IT staff, often a restrictive factor. In business climates which are dominated by the big dogs, the ability to engage cheaply and quickly, with quality in mind, offers small companies a competitive edge vital for success.

Less Outsourcing & More Decentralization

Though outsourcing has its advantages, businesses can suffer from less quality control, a lack of customer focus, and hidden costs. Fortunately, the cloud’s rise to prominence has eliminated reliance on outsourcing, where employers can hire full-time employees who are not in the same location as company headquarters. With business communications conducted globally, between diverse employees, companies can benefit from decentralization. More job opportunities have been generated, allowing people to apply their skillsets accordingly. This is facilitated by video conferencing, which has become an integral component of business communications.

Go Global

Organizations were once restricted by geographic location, where technological limitations made it difficult to extend beyond local communities. This impacted small companies the most, who didn’t have access to the cloud features which allow organizations to expand. Because smaller companies can now utilize cloud-based solutions, at reduced costs, everyone has the capacity to collaborate with global partners. This means you can go global if you are a small business, facilitated by the enhancement of business communications.

Business communication tools are rapidly changing as the cloud’s capabilities enhance. Small businesses have the opportunity to reach goals which would’ve seemed unlikely in years past, providing they’re willing to adapt. Enjoy the improved quality of business communications with cloud technologies, and remember, evolve or risk becoming extinct.

Article by ATI Partner Fernanda Elizalde, Marketing Communications Associate – Nextiva

Learn more about cloud communications with our no obligation Cloud Consultation


Today’s business environment is much different from 20 or even 10 years ago. Employees are more productive and expect more from their business tools, while companies run a tighter, more streamlined work environment. As a result, every tool is utilized to its fullest capabilities, with little room for downtime. SMBs, in particular, are looking to get the most productivity out of their technology. Most don’t have an IT staff—and some don’t even have an IT budget, to speak of—so every technology purchase must have a direct impact on the SMB’s bottom line. That’s what makes cloud-based communications a smart investment for small businesses. Little to no upfront investment, low IT involvement and flexibility are a few of the benefits of cloud communications. Indeed, more companies have adopted cloud communications as a way to save money and keep their employees on task: According to research firm Transparency Market Research, unified communications as a service (UCaaS) is expected to become a $38 billion market by the year 2022, representing a 20 percent increase over seven years. Technavio, meanwhile, predicts 28 percent growth in the global UCaaS market between 2015 and 2019. Wondering how cloud communications might benefit your business? Cloud may be a good fit for you if:

Your IT staff is overloaded, or you don’t have an IT person at all —

A cloud-based communications system is hosted offsite, eliminating the need for a dedicated IT or telecom person to manage your communication needs.

Your IT budget doesn’t allow for anything more than a basic phone system

For many businesses, communications consists of dial tone and voice mail. But customers want to be able to reach your company in multiple ways—over the phone, via web chat, click-to-call from your website—at any time. Cloud communications can give your customers the options they want at a price you need through a monthly subscription rather than a   hardware upgrade.

Your employees work out of the office as much as they do in the office

Today’s employees demand the flexibility to work from anywhere, and to have access to the same functionality as they would if they were sitting at their desks. Does your communications system currently offer that? A cloud-based system can, providing a feature-rich work experience using any device. Cloud communications offers many of the same phone system features as an onsite system, as well as collaboration features such as instant messaging and screen share. Small businesses must bridge the gap between limited budgets and equipping their employees with technology to keep them productive. The functionality and low cost of a cloud-based communications system makes it a smart investment.

The cloud has had a dramatic impact on the way we do business, impacting everything from infrastructure to user access. Applications have broken free from onsite hardware giving users the ability to work anywhere at any time. And it’s just getting started. Even business communications have been given the cloud treatment, enabling users to access the features and functionality of their business phone system anywhere. Cloud communications can be a win-win in terms of saving money and improving user productivity. But that’s not all: flexibility, scalability, a subscription pricing model and security also make up the list of benefits that cloud communications offers. Here’s a closer look at each of seven benefits your company can enjoy with a cloud communications system:
  1. Saving money:

    A cloud-based communications system runs in the cloud, so companies no longer have the expense of purchasing and maintaining equipment. Plus, the cloud offers the most up-to-date software versions at all times, which saves companies time as well.
  2. Improving productivity:

    Employees are able to access the full features of a cloud communications system on any device, anywhere they can access the web. Desktop phones, softphones on PCs, apps on smartphones—all provide the full functionality to users they’d enjoy if they were sitting in their company office. Plus, they can use those features to collaborate with their colleagues or clients, no matter where they are.
  3. Flexibility:

    Why pay for 50 user licenses when you only have 40 employees? Or a 500 user license when you only have 400 employees? With cloud communications, you only pay for what you need. And you can add more functionality as required. That means a cost-effective communications offering that works for you.
  4. Scalability:

    The cloud enables easy scaling to meet your company’s needs, quickly and easily. With cloud communications, you can increase or decrease your number of users through a simple web interface, eliminating costly software upgrades or complicated provisioning.
  5. Subscription pricing model:

    With a cloud communications solution, you’ll have the most up-to-date technology at a fraction of the cost of owning an on-premises communications system. No more capital outlays or expensive upgrades—a subscription pricing model means you’re billed monthly for the service, just like your other cloud applications.
  6. Security:

    Cloud communications services are maintained in large data centers, so companies of any size can enjoy enterprise-grade or higher security and reliability—typically higher than what they could provide onsite.
With the many benefits cloud communications provides, it’s time to ask the questions: Is your legacy PBX no longer efficiently supporting your business. Do you want to invest more money in proprietary technology? Learn more here about a Cloud Communications platform that ATI recommends to all our clients.