The Radical Shift in Business Communications

Article by ATI Partner William Rubio, Chief Revenue Officer – CallTower

A radical shift in business communication has begun. An industry once dominated by a desk phone is being reinvented. Business communication tools are evolving from one-size-attempts-to-fit-all products into tailor-made solutions for a dynamic workstyle. And why not? The solutions entering the market are designed for flexibility and efficiency and because they work better – they cost less. Today, it’s not a choice of when you are going to adopt Unified Communication (UC) solution, it’s a question of which solution works best for your business.


Here’s a quick peek at the market outlook for 2019 and beyond:


• Global UCaaS Market growing from $17.35B in 2016 to $31.3B in 2021 (source)
• Global UC Market size to reach $143.49B by 2024, with a CAGR of 16.8% (source)
• Microsoft and Cisco will take 68% of the enterprise UC Market (Wainhouse Research)


Let’s take a deeper dive into some of the solutions that will define 2019:


Microsoft Teams Calling Plans and Direct Routing


Teams is Microsoft’s next step in unified communication solutions and businesses will be making the big transition from Skype for Business to Teams in 2019. Teams can easily collaborate on files with built-in Office 365 apps and add-in Microsoft apps and third-party services to keep team members efficient. Microsoft Teams provides end-to-end security, administrative control, and compliance. However, Teams doesn’t offer contact center solutions and additional key integrations that many businesses will need in their UC environment. These are left to Microsoft Gold Partners, like CallTower, to fill in the gaps.


CallTower’s Microsoft Teams solution enables full teamwork with group chat, online meetings, calling, and web conferencing, plus implementation, training and support. As a native Microsoft voice enabled solution, CallTower’s Skype for Business solution delivers key integrations like contact center and interoperability with Cisco, plus much more. With Skype for Business 2019, MAC users and PC users will have the added benefit of the same client interface and functionality.


Customers looking to move to Teams will want to utilize CallTower’s Microsoft Teams Calling Plans with Direct Routing. Direct Routing is a Microsoft Teams Phone System that enables customers to bring their current voice serves into the Microsoft Cloud. Direct Routing ensures the ability to leverage a provider’s preferred rates and unlocks the full potential of the system.


CT Cloud Boost


In 2019, access to the cloud is too important to rely on a single vulnerable path. Organizations shouldn’t have to worry about Internet connections, they need their networks optimized for UC solutions. CT Cloud Boost provides the intelligence and performance networks should have in the modern workplace. It’s an easy-to-use solution that utilizes the multiple providers of your UC systems and enhances your Internet experience.


With UC Solutions, some organizations find recurring network issues affecting call quality and internet speed, limiting the benefits of their solution. Often, the ISP network is the issue. CallTower can establish a round of communication to monitor internet reliability and facilitate the installation of a CT Cloud Boost solution suited to your needs.


CT Cloud Boost delivers by connecting data centers directly to the domestic network backbone and POPs of CT Cloud Boost carriers. Customer traffic hops on at the closest POP, delivering a fully redundant architecture. This easy-to-install connection makes CT Cloud Boost quick and inexpensive to implement and optimizes internet performance and uptime – perfect for unlocking the potential of an organization’s UCaaS solutions.


When this solution is tailored to the needs of an organization, connectivity issues will be resolved and UCaaS solutions function at peak capacity. Without these issues, the power of UC can boost both internal and external communication to new heights to achieve strategic goals.

Article by ATI Partner William Rubio, Chief Revenue Officer – CallTower

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Jeff Becker

Developer, Designer, Copywriter, Marketer. Connecting clients via original digital content & events to the tech world. Whether I’m chasing a tornado, flying an airplane, planning the next executive event, or designing our next customer facing media, you always have to stay one step ahead. What's next?